![]() ![]() Some pack in ads, while others like Kejriwal shun them but charge users to download games. ![]() Its size is likely to balloon to Rs 1,430 crore by 2014 from Rs 240 crore in 2010, according to a joint report by KPMG and the Federation of Indian Chambers of Commerce and Industry.Īnd gaming app developers are trying out novel ways to make money from their products. He now makes money from his apps, by charging a download fee of 99 cents from users who want to upgrade to the advertisement-free premium version of the game with extra features after they have played the basic version.Īn acne cream advertised to an eight-year-old can be very irritating: Alok Kejriwal Mobile gaming is set to become a big market in India, a country of 35 to 50 million passionate gamers. ![]() But looking at the long term, he chose to forgo this revenue. Once, not long ago, he was making Rs 1 lakh a day from the advertisements that dotted 'Parking Frenzy', one of the more popular among the 40 games his company has developed - which has so far seen 11 million downloads. "An acne cream being advertised to an eight-year-old is very irritating," says Kejriwal. That is why Alok Kejriwal, founder and CEO of online gaming company Games2Win, refuses to have ads in most of his applications. While Sharma may return to demolishing the defences of the greedy pigs who stole the birds' eggs, others may not do so at all to particular games if they find the ads alongside an irritant. "Even if I happen to touch an ad by mistake it leads me to another website, disturbing my game," he says. He finds it most annoying, however, when ads pop up on his Samsung Galaxy S2 touch-screen smartphone. The 38-year-old marketing manager at Noida-based petrochemical company India Glycols Ltd, is on the road for up to 15 days a month. Playing Angry Birds is Sandeep Sharma's favourite pastime while travelling. ![]()
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